Manager, Brand and Strategy

Company: HFSinclair
Location: Salt Lake City
Posted on: February 17, 2026

Job Description:

It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100 years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is seeking a Manager, Brand and Strategy in Salt Lake City, UT. We are currently looking for a passionate and creative brand builder with big ideas. This is a highly strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Consumer Value Proposition. Job Duties Manage & Execute Brand Strategy, Positioning & Standards Manage agency & vendor relationships and budget reconciliations Develop an Actionable Insights Strategy & Program Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency Manage External & Internal Brand Communications Social Media (Consumer) – Innovate and create organic social calendar and posts. Manage and grow Community Management by 20% with marketing agency while working with the Brand Marketing Team to integrate and activate team’s initiatives and goals Manage and optimize SEO with marketing agency Manage, optimize and grow ROI of PPC program with Marketing Agency by 20% Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members’ initiatives Ensure engagement and alignment with Marketing Team to ensure our Consumer Value Proposition supports our Distributor and Dealer Value Proposition Lead the organization through annual brand planning Update, monitor and action brand KPIs Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30% Assess, recommend, manage and create a new strategy for Brand Licensing Agreements Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion. Experience 7 years of professional marketing experience Managing and growing a Fortune 500 brand or a new innovative brand Performing consumer and customer segmentation and persona building Creating clear, effective and detailed agency briefs to ensure efficient execution End-to-end experience managing creative production execution with agencies Delivering sophisticated projects by collaborating with and delivering through others Managing medium to large marketing agency relationships Creating new strategies and implementing them to deliver results Managing sponsorships and extracting maximum value from them Engaging and collaborating with franchisees/distributors Creating effective and engaging brand communications to consumers, customers and internal stakeholders Education Level Bachelor’s Degree in Marketing or a similar business related field Required Skills Presentation to groups of all sizes Strong organizational skills & project management Strategy Development & Implementation Creative Copywriting Collaborating with team, cross-functional team and customers Preferred Skills Experience working with Agile methodology and ways of working Supervisory/Managerial Responsibility Potentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities. Work Conditions Hybrid – In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend. Travel – 10-25% by land and air required. Subject to all weather and varying road conditions. Benefits HF Sinclair offers a comprehensive benefits package designed to support the well-being of our employees and their families. Our benefits include, but are not limited to, the following: Medical Insurance Vision Insurance Dental Insurance Paid Time-Off 401(k) Retirement Plan with match Educational Reimbursement Parental Bonding Time Employee Discounts Physical Requirements Our One HF Sinclair Culture: At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger. About HF Sinclair Corporation HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.

Keywords: HFSinclair, Taylorsville , Manager, Brand and Strategy, PR / Public Relations , Salt Lake City, Utah